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Vision Pro is close to Meta Quest Pro. The difference is the high-end positioning: 3500 dollars at Apple, three times less at Meta. LOREN ELLIOTT/REUTERS
DECRYPTION – The two tech giants now face each other head-on in the field of mixed reality.
The animosity between Apple and Meta is about to enter a new dimension. While Mark Zuckerberg’s company dominates the virtual and mixed reality headset sector head and shoulders with its Meta Quest range (80% according to the firm NDP), Apple unveiled its response on Monday with the premium Vision Pro helmet, planned for 2024.
This is the first time that the two groups, whose economic models have hitherto been radically opposed (free applications financed by targeted advertising on the one hand, sale of premium devices and services on the other), have found themselves in competition. head-on in the same market.
It is partly because of Apple that Meta went through a dark year in 2022 from a financial point of view. For the first time in its history, the king of social networks has seen its advertising revenue decline, leading to a severe stock market crash and an unprecedented layoff plan with more than 20,000 job cuts.
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