Time is running out for start-ups who wish to collaborate with Paris 2024. chatree bamrung/RoBird – stock.adobe.com
More and more start-ups are signing partnerships with the Olympic Games. Despite the enthusiasm, the ecosystem is struggling to attract investors.
Artificial intelligence to measure the performance of athletes, recycled plastic bleachers, NFT to stimulate fan engagement… One year from the Paris 2024 Olympic Games, French sportech is in the starting blocks. “The Games create real emulation in the ecosystem”observes Magali Tézénas du Montcel, general manager of Sporsora.
Surfing on the appetite for French Tech, Paris had, in 2017, placed innovation at the heart of its candidacy. “It must be the Start-up Games”, ured the Minister Bruno Le Maire. To keep its promises, a committee dedicated to innovation has been created under the leadership of Omar El Zayat, former director of the Tremplin. The Organizing Committee for the Olympic Games (Cojo) met with more than 500 start-ups and, according to Omar El Zayat, “75% of the contracts already awarded have been won by small businesses”. In the field of sportech alone, France already has 200 start-ups, five accelerators and incubators, and…