At valiant heart nothing impossible. Responding to a call for tenders from the Belgian State, the subsidiary of the French group Riccobono, proximity, has applied for home delivery of the daily and periodical press, for the more than 11 million inhabitants of the flat country and over a period of 5 years. This market, estimated at 230 million euros per year, including 125 million in public aid and the balance paid by publishers, is more than five times higher than Proximy’s current turnover, which exceeds 40 million euros. annual.
To tackle this “big market”, in the words of the general manager of proximity, Jérôme Mancellon, the delivery specialist, based in Ile-de-France and Oise where he distributes almost all French daily newspapers, has gone into overdrive. “The challenge was to build a logistics plan in a few weeks in a country that has its specificities,” he explains.