Poland, Eldorado of video games in Europe

Adapted into a video game by CD Projekt RED, The Witcher franchise has totaled more than 65 million international sales since 2007, confirming the advent of a pop culture totem. CD Project RED

In Warsaw (Poland)

If the dizzying success of series The Witcheron Netflix is ​​known to the general public, only connoisseurs know that behind this phenomenon of the small screen hides a Polish pearl. Imagined by the writer Andrzej Sapkowski, which published the eponymous book in 1986, the universe was then adapted into a video game by the Polish studio CD Projekt RED. Multi-award winning, the video game franchise has totaled more than 65 million international sales since 2007, confirming the advent of a pop culture totem. “The success of CD Projekt RED is a great inspiration. They managed to create a video game better than the original book», smiles Carlos Castañon, artistic director of a young Polish creation studio, named Sundog.

Despite a complicated launch, the blockbuster Cyberpunk 2077 boosted the notoriety of national champion CD Projekt RED. Prior to its late 2020 release, the designers created a stir by revealing that the Hollywood star Keanu…