Kick, the new platform to compete with Twitch
For now, big names from Twitch have already joined the live video service (photo illustration). 424121770/DC Studio – stock.adobe.com DECRYPTION – The live video service relies on revenue sharing for…
Kick, the new platform to compete with Twitch
For now, big names from Twitch have already joined the live video service (photo illustration). 424121770/DC Studio – stock.adobe.com
DECRYPTION – The live video service relies on revenue sharing for the benefit of videographers.
“Our goal is clear, to take on the challenge that no one has ever managed to do for a decade: to compete with Twitch.” After the attempts of YouTube Gaming Live, Facebook Gaming or Microsoft’s Mixer, a new player dreams of being number one in streaming. This is Kick, a live video platform launched last December. And the ambitions of the latest comer are clear. “We plan to capture 30% of the live streaming market in three years.”
To fulfill this objective, Kick has a major advantage: the promise of better remuneration for videographers, also called “streamers”. “Without content creators, there is no platform”insists Tim, French-speaking manager of Kick. “95% of subscriptions go into streamers’ pockets. We only take 5% of the income.” Either much less than Twitch, which takes half of the earnings from content creators. On Kick, they can also keep 100% of donations and tips…
