From the advent of ChatGPT last November, content created through generative artificial intelligence (AI) is flourishing all over the web. So many more and more realistic images, texts and conversational exchanges created by algorithms. And according to a study by Capgemini, nearly three quarters of Internet users, 73%, trust this content.
This study was conducted through an online survey of 10,000 major Internet users in North America, Europe and Asia during the month of April. The results are very revealing: 85% of respondents are aware of the existence of generative AIs, and more than half, 51%, have already tested them.
“Consumers around the world are remarkably aware of the existence of generative AI, and have adopted it mively, but the functioning of this technology and the ociated risks are still very poorly understood,” warns Niraj Parihar, director of insights and data activities at Capgemini, in a press release.
Finances, diagnostics and love life
Because this level of confidence is very high, and 49% of Internet users have no fear that AI can convey false information. However, various tests around the world have repeatedly shown the limits of content generated by AI, whether it is about factual information or image creation used as photos on social networks. “Consumers are poorly informed about the risks involved, such as cyberattacks and deepfakes,” says Capgemini.
In addition, 53% of respondents say they trust this software to manage their finances, 67% for medical diagnoses and advice and even 66% for advice related to their personal life (relationships, life project). Baby boomers in particular, 70%, ask generative AIs for advice on their personal lives.
The Internet users questioned are not very concerned about the abuses that can result from the use of generative AI, notes the firm. Only a third are concerned about the creation of phishing campaigns or AI cyberattacks, while 33% are concerned about copyright and 27% the use of counterfeit algorithms.
Go to more generative AI
Nevertheless, few are very regular users of ChatGPT and its competitors. Only 8% use it once a day and 7% once a week. Their level of satisfaction is 90%, notes Capgemini.
But 43% would like companies to use this tool to interact with their customers, 70% would like to get recommendations for products and services and 64% are ready to make purchases there. Proof that Internet users widely embrace this technological revolution.