In Paris, the Vuitton parade on the Pont-Neuf makes waves among the majority of Anne Hidalgo

The day after designer Pharrell Williams’ event parade for Louis Vuitton on Tuesday on the Pont-Neuf in Paris, a stir among the left-wing majority of Mayor Anne Hidalgo is emerging, her environmental allies denouncing a “privatization of public space”.

“An operation from another time”blasted Wednesday, June 21 on Twitter David Belliard (Europe Ecologie-Les Verts, EELV), deputy for mobility and roads for Anne Hidalgo, who was present during the parade. “Public space, a common good, is far too precious to be monopolized by a few multinationals and a handful of happy few”added the ex-candidate of environmentalists for the municipal elections of 2020.

Another elected EELV, Emile Meunier denounced a “episode 45,789” of the “privatization of Parisian public space by LVMH”.

Solicited by Agence France-Presse, elected Communists believe that Paris “must continue” to be ” The capital of fashion “ but regret “a disproportionate advertit for LVMH in the public space”.

star rain

Rihanna, Beyoncé, Jay Z, LeBron James, Lewis Hamilton, Omar Sy or Paul Pogba… So that the French luxury house can receive 1,750 guests, including a shower of stars, on Tuesday on the oldest bridge in Paris, the Prefecture of Police banned traffic there from Monday evening to Wednesday morning, as well as on the tangent platforms on Tuesday evening.

“It is an occupation of the public domain subject to royalties” Who “brings revenue to the city”responds the cabinet of the first deputy (PS) Emmanuel Grégoire, underlining the side “exceptional” of the event.

In the presence of officials from the Prefecture of Police and the Organizing Committee for the 2024 Olympic Games, the evening also served as ” test “ security for the opening ceremony on the Seine, argues the same source.

At the beginning of June, environmentalists had already castigated another “public space advertising” from LVMH: the statue in the likeness of Japanese artist Yayoi Kusama, temporarily erected in front of La Samaritaine, bearing the brand’s logo on its bag. The town hall replies that it granted its authorization for temporary occupation for three months on the basis of a file which “did not have a logo”. After the establishment of minutes, the group “brought into conformity” by proceeding to “logo removal” and the town hall accepted a one-month extension for the statue, explains the same source.

The World with AFP