Endangered species of media. The Greens have almost deserted the television sets, replaced by new faces young, feminine, coming out of high schools and… terribly radical. Behind Salomé Saqué, Camille Etienne, Léna Lazare, a whole generation is giving a big boost to traditional ecology and, to be honest, to all the political and ociative actors. Gilles Boyer, Renew MEP who spoke last week in front of a room of the Shift project, had the feeling of landing on another planet.
“This generation – the native planets, he says – does not let anything p, it does not hear when I explain that we must take into account the social acceptance of a measure, for example, so that the remedy is not no worse than evil. Compromise does not exist, neither does the appreciation of reality and the place left to time”.
They are not elected, but in the age of Instagram it is an et. The Publicis agency studied these eco-activists and retained two salient features. They understood all the codes of modern communication. Activists have com kits allowing them to quickly give a resonance to any small local event.
more radical than you
They have managed to build a chain of actors ranging from the follower of violent action to the activist advocating civil disobedience, to the headliner of the general public type Marion Cotillard talking quietly on a TV set. It is a system of legitimation, notes the agency. Everything is defended in the name of the climate, because that is the real violence, they say. And everything is scrambled.
Starting with political ecology, which does not know how far to follow these actors who have the ear of young people. When we ask Yannick Jadot, candidate for the last presidential election, if the activists jostle him, he answers “yes of course, we are all jostled”. “But at the time of Greenpeace, I uprooted GMO plants,” he recalls immediately. Understood, he was radical. Demonstration of the new wave: we are always overtaken by more radical than ourselves.
On the left you can find everything. Sandrine Rousseau having these words: “The only possible way out of popular anger becomes violence”. Yannick Jadot condemning its use, but half-acknowledging that his presidential project was too wise. All come together, from LFI to the PS, to denounce the “authoritarian drift” of the government when it dissolve Earth Uprisings . The rejection of Macron, ferment of unity. What would they do without him?