Apple is once again positioning itself as a guardian of privacy

Dropped casually, the sentence is not insignificant in the mouth of an Apple executive presenting the first immersive headset from the apple brand: “In Apple Vision Pro, what you watch stays private. “Follow his gaze, you could say: Apple’s first competitor in the field is Meta – the parent company of Facebook -, current number one in sales and much criticized on these points of eye tracking and the collection of personal data. through its virtual reality headsets.

For Apple, the conference for developers which has just been held in California was also an opportunity to consolidate its position as guardian of privacy, which the company does not consider incompatible with its paradoxical development in the world of online targeted advertising. The next update of the iPhone operating system (iOS 17) will therefore not lack new features protecting the personal information of its customers.