More than ten years after his arrival at the helm, Tim Cook remains confined to the image of a very good executor of Steve Jobs’ strategy. BRITTANY HOSEA-SMALL/AFP
The American group is launching a mixed reality headset on Monday in a sector that is slow to prove itself.
The roof of the world is no longer enough for him. Sitting on the throne of global capitalism for more than ten years now, Apple is tackling a new high, and not least. The tech world will have its eyes turned on Monday to Cupertino in California, where the American group should formalize the launch of its long-awaited mixed reality headset. The Apple brand has been watching the subject since 2016. Apple obliges, not a month has ped since without the planned launch date, shape, price, size or technical characteristics of this new product subject of rumours.
Over time and leaks, the forecasts have been refined. The contours of the helmet, too. With a design similar to ski goggles and called Reality Pro, it should, according to the latest reports, be marketed between 3000 and 5000 dollars each or even be equipped with two screens, with as many processors, one for each eye. Mixed reality, on the other hand, must borrow from the best of…