Adidas equipment supplier of the XV of France from 2024

Romain Ntamack, Uini Atonio and Ethan Dumortier (from left to right). GONZALO FUENTES / PANORAMIC

The German firm Adidas will be the equipment supplier of the XV of France for four years after the Paris-2024 Olympic Games, announced Thursday the new president of the French Rugby Federation, Florian Grill. “Today (Thursday) we validated an important partnership: Adidas has been chosen as the equipment partner of the French teams for a period of four years,” he declared during a press conference.

The three-stripe brand, which will replace Le Coq Sportif, has already supplied Les Bleus, the last time during the 2012-2018 period. Financial details of the deal were not disclosed. “Serge Simon (outgoing vice-president of the FFR, editor’s note) presented us with the + Partner Project + by mentioning the possibility of marketing, a bit like other nations do, other spaces, the back of the jersey and the shorts . We think there is potential for additional income, ”added Grill at the end of the FFR steering committee.

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