She further explained, “We will be closing 450 limited-menu Dunkin’ Speedway owned and operated locations throughout 2020, as part of a termination agreement with Speedway. These limited-menu sites represent lower volume units, collectively making up less than 0.5 percent of Dunkin’s U.S. annual systemwide sales.”
Presently, Dunkin’ operates a total of 9,600 locations across its chain, providing ample opportunities for customers to enjoy their coffee and refuel their vehicles.
However, the decision to close down these outlets might pose challenges for Dunkin’ amidst the ongoing COVID-19 pandemic. As store closures and economic uncertainties impact consumer behavior, individuals are scaling back on non-essential expenses like coffee, which is often considered a luxury item, and instead opting to purchase their morning brew from grocery stores.
Despite this, Dunkin’ Brands’ CEO, Dave Hoffman, highlighted the company’s commitment to enhancing customer experiences through various avenues such as drive-thru locations, mobile ordering, and delivery partnerships with platforms like GrubHub.
Given the shifting landscape brought about by the virus, where people have fewer opportunities to venture outside their homes, Dunkin’ aims to remain a source of comfort for individuals in their times of need.
Hoffman emphasized, “For over 70 years, Dunkin’ has been an integral part of the communities we serve, keeping America running and taking care of our guests. Amidst the uncertainty, we’re continuing to be there for people by taking additional measures to offer comfort during these challenging times.”