When Land O’ Lakes the company has decided to make the branding change they have received mixed reactions on social media. Most people have praised Land O’ Lakes for the branding change but others have stated that the company should not have used the “butter maiden” image in the first place.
In an age of social media where people can access information from anywhere in the world Land O’ Lakes can expect to have all of these mixed reactions. You would think everyone would be praising the company but sometimes even doing the right thing is not enough. Land O’ Lakes made the decision for the branding image change back in 2019. The company will start the official branding change process in 2020. The company projects that by the end of 2020 that all products will have the branding image change.
Land O’ Lakes has really stepped up to the plate when it came to removing the image that was offensive to the Native American population. It may have taken the company a hundred years to make the changes but what is important is that the changes were made.
When Land O’Lakes was displaying the “butter maiden” image for all of these years there was no malice or hateful intent behind it. Land O’Lakes is clearly leading the way when it comes to big brands admitting that they made a mistake and then humbly correcting the mistake. Other major corporations who may have inadvertently made an offensive branding image or wording can learn a lot from a company like Land O’ Lakes when it comes to doing the right thing and correcting it.