Netflix restricts pword sharing in more than 100 countries, including France
No more shared identifiers on netflix . The American streaming giant announced on Tuesday that users from the United States, France and a hundred other countries will now have to…
No more shared identifiers on netflix . The American streaming giant announced on Tuesday that users from the United States, France and a hundred other countries will now have to pay a supplement to share their access codes to the service with people who are not members of their household.
American households will now have to pay almost $8 more per month to authorize a guest to use their account. In France, it will be 6 euros monthly, as in Spain, instead of 4 euros in Portugal.
An explanatory email sent to the subscribers concerned
“Your Netflix account is for you and for the people who live with you, that is to say your household”, indicates an email from the platform which was to be sent this Tuesday to all subscribers concerned.
The message indicates the two possible solutions for those who already share their identifiers: they can add an additional subscriber by paying the supplement, or transfer the profile of a person outside the household.
This one will have to subscribe to its own subscription but will thus preserve its preferences. The Californian group also recalls that subscribers continue to be able to watch their programs when they are on the move.
A new formula already being tested in several countries
The veteran of streaming has been testing this new formula for a year, and has already implemented it, particularly in Canada and Latin America. According to Greg Peters, the co-CEO of the company, these tests have been conclusive.
“At the beginning, there are cancellations. And then people who were using borrowed credentials create their own accounts and add profiles, and we regain ground in terms of subscriptions and revenue,” he said at an analyst call in the month. of April.
At the end of 2022, Netflix, which has more than 232 million subscribers, also launched a cheaper subscription with advertising, after years of reluctance. It now has nearly 5 million monthly active users, according to the company.
The pword sharing restriction policy had lagged in recent months. “More than 100 million households share their account, which affects our ability to invest in major films and television series”, had yet explained the video platform last February, in a press release.