Google will generate ads instantly using AI

And three! After Amazon and Meta about ten days ago, Google is in turn integrating generative AI into its advertising products, to simplify and automate the creation of online campaigns. The digital advertising giant announced new features on Tuesday evening, a sign of a real underlying trend in the sector. Ten years after the mobile revolution, “AI is transforming our industry with the same impact”, summarizes Jerry Dischler, vice president and general manager at Google, in a blog post.

Even if no calendar has been given, some novelties are stunning. Thus, the AI ​​will make it possible to rewrite certain sponsored links in real time according to user queries in the search engine. In this case, the AI ​​will dig into the advertiser’s website, and previous ads, to find a new search-friendly wording, like “a cream for sensitive skin,” for example.