Who are the politicians most present in the mornings? Discover the Figaro prize list
By Dinah Cohen Published 1 hour ago , Update 1 hour ago From left to…
By Dinah Cohen
1 hour ago
Update 1 hour ago
From left to right, Labor Minister Olivier Dussopt, RN Vice-President of the National embly, Sébastien Chenu and LFI coordinator Manuel Bompard. Lafargue Raphael/ABACA / Lafargue Raphael / PHOTOPQR/LA PROVENCE/MAXPPP / VALLAURI Nicolas
EXCLUSIVE – Our ranking, produced with Politiquemédia, reveals the intense media war waged over the past three months between the Macron camp and the opposition.
The battle took place in Parliament, in the street, but also on the sets. For three months, the executive and the opposition waged an intense media war around the pension reform. All have taken over the televisions and radios, leading their offensives sometimes at dawn. This is what the Minister of Labor did, Olivier Dussopt, whose voice and face are now familiar to us. In the space of a few weeks, the former member of the formerly unknown Socialist Party has established himself as the main defender of a disputed text. He deployed on all terrains, to the point of becoming the most invited political figure in the morning according to our latest exclusive ranking Le Figaro-Policymedia. It alone accounts for 22 pages, out of a total of 569 recorded, from January 2 to April 21.
The device is not new: in times of crisis, a government closes ranks and carries the voice of its president. The first attempt at pension reform in 2019 had already given rise to significant ministerial mobilization, and the little-known Minister of Transport, Jean-Baptiste Djebbari, had saturated the antennas in full social movement affecting its sector. The scenario repeats itself today, and Olivier Dussopt did not step up alone. No less than nine other ministers are thus in the top 10. Among them Olivier Véran (spokesperson, 2nd), Gabriel Attal (Public Accounts, 11 appearances), Bruno Le Maire (Economy, 10 appearances) or Gérald Darmanin (Interior , ranked 10th). “There was a strong cohesion within the government in the defense of the text”, observes Vincent Lefebvre, founder of the agency Politiquemedia and adviser in communication. All came to provide after-sales service for the reform, even taking precedence over members of the presidential majority. The patroness of Renaissance, Aurore Bergé, for example, has fallen significantly, moving from third place in our last edition to twelfth this time.
At the helm of the 7:40 am interview on RTL, Amandine Bégot confirms: “First there was a whole period of explanation on the part of the government.This time was also one of communication hiccups, multiple over the interviews. “It was a moment of cacophony where we no longer understood anything. The ministers succeeded each other and did not say the same thing, and we were trying to get out of there“says the journalist. The Prime Minister Elisabeth Borne Moreover, she herself engaged in the exercise five times to clarify the information given. And so as not to dilute the floor too much, the less identified ministers, with more distant portfolios, stayed away.Their attempts are reflected in the facts, since the coordinator of LFI Manuel Bompard and the vice-president RN of the Palais Bourbon, Sébastien Chenu, share the third position. “Care was taken to maintain a balance across the political spectrum by not limiting ourselves to key government players“, specifies Adrien Gindre, head of the political service TF1-LCI and in charge of the interview of 8:30 am.
The Nupes alliance has allowed the left to deploy even more widely, taking advantage of the regular presence of the very media Francois Ruffin (12 appearances), the communist Fabien Roussel (10 appearances) or the Ecologist Sandrine Rousseau (9 appearances) – first woman in the ranking. The Socialists, on the other hand, were much more discreet and Jean-Luc Mélenchon himself preferred later formats. It is the same within the party to the flame, where Marine Le Pen has economized compared to previous rankings. The triple presidential candidate gave way to the rare rising figures of her troops, such as deputy Jean-Philippe Tanguy (9 appearances). Regularly at the top of the charts, the now president of the RN, Jordan Bardella, recorded a drop (10 appearances).
Republicans have also made their voices heard at strategic times. “The very political moment of the right was that of the vote on the text, when it was a question of knowing what LR was going to do”, specifies in this sense Amandine Bégot. Three personalities thus stand out and coincide with the currents that have crossed the party. They are the leader of the LR senators Bruno Retailleau (12 appearances), the boss of the LR deputies Olivier Marleix and, between the two, the turbulent Aurélien Pradié (10 appearances) whose media rise has allowed him to give an echo to their unique positions. It should also be noted that the elected representative of the Liot group Charles de Courson – also closely watched during the examination of the text – made a timid entry into the ranking. With a morning appearance, the very rarely speaking parliamentarian deemed it necessary to publicly express his strong disagreement.
Read alsoVote on pensions: the majority seeks an exit
Finally, if they are not considered as political personalities, it should be noted that the presence of union representatives intensified throughout the sequence. “When the question arose of how to get out of this crisis, many unions were invited. Their presence has sometimes made it possible to create a dialogue with the executive through the media“says Amandine Bégot. The journalist retains above all the president of the CFDT, Laurent Berger, whose number of interviews broke records on his antenna.