The Korean metaverse Zepeto sets out to conquer France
By Chloe Woitier Published 2 minutes ago , Update 2 minutes ago Naver, the creator…
The Korean metaverse Zepeto sets out to conquer France
Naver, the creator of Zepeto, has chosen France to be the beachhead for the expansion of its application on the Old Continent. Zepeto
Used by 20 million Internet users, this application is halfway between the social network and the video game.
After seducing young French people with its music, TV series and gastronomy, will South Korea also succeed in imposing one of its applications on teenagers’ smartphones? This is the ambition of the Naver Group, one of the tech giants in Korea, for its service
Zepeto. Created in 2018, this hybrid social network valued at $1 billion and sometimes compared to a metaversehas 20 million active users in Asia, the vast majority of whom are young girls between the ages of 13 and 25.
On the other side of the globe, Zepeto is frequented by only 2.6 million Europeans. But Naver intends to increase this number. He chose France to be the bridgehead for the expansion of his application on the Old Continent. “We localized Zepeto in French in 2022 and our priority today is to develop the ecosystem of creators first in France then in Germany and the United Kingdom”explain to Figaro Maxime d’Enfert, Head of Growth…
